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Conversion Rate Optimization · Funnel & UX Audit

Find every
leak.

Between landing and buying, visitors slip away at every step. We map your entire conversion funnel and user experience, find exactly where your Houston customers drop off, and hand you a prioritized plan to recover them.

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See where your funnel is leaking the most customers and revenue.

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BHReviewed by Blair Henderson, Founder · Updated July 11, 2026

Your funnel is leaking, and you cannot see where

Every business has a funnel, the path a visitor takes from first arriving to becoming a customer, and every funnel leaks. People drop off between the landing page and the product page, abandon the cart, bail on the form, or get lost in confusing navigation. The trouble is that most owners cannot see where the leaks are, so they keep pouring traffic into a bucket full of holes.

A funnel and UX audit finds the holes. It maps the entire journey step by step, measures where people drop off, and diagnoses why, whether it is confusing navigation, a slow step, an unclear next action, a broken mobile experience, or friction in the checkout. Fixing the biggest leak is often the single highest-return change a business can make.

We audit your funnel and user experience with data, not opinion. We combine analytics, session recordings, heatmaps, and proven usability principles to pinpoint exactly where and why you lose people, then deliver a prioritized action plan ranked by impact. You get a clear map of what to fix first to recover the most lost sales.

What is included

A clear map of where you lose customers

MAP

Funnel Mapping

We chart the full path to conversion.

End-to-end funnel mapping
Step-by-step drop-off analysis
Traffic-source funnel comparison
Micro and macro conversions
DIAGNOSE

UX Diagnosis

We find why visitors leave at each step.

Usability and navigation review
Session recording analysis
Heatmap and behavior review
Mobile experience audit
FRICTION

Friction Identification

We pinpoint what blocks the conversion.

Form and checkout friction
Speed and technical issues
Clarity and messaging gaps
Trust and objection barriers
PLAN

Prioritized Action Plan

A roadmap ranked by impact.

Prioritized fix recommendations
Impact and effort scoring
Quick wins and big bets
Implementation roadmap
How we do it

Our funnel & UX audit process

01

Map

We chart your entire funnel and measure where visitors drop off at each step.

02

Analyze

We use analytics, recordings, and heatmaps to diagnose why people leave.

03

Prioritize

We rank every issue by impact and effort so you know what to fix first.

04

Recommend

We deliver a clear action plan, and can implement the fixes to recover lost sales.

Related

Pair a funnel audit with

Landing Page Optimization

Fix the pages the audit flags as leaking.

Learn more ›

A/B Testing

Test the fixes the audit recommends.

Learn more ›

Heatmaps & Analytics

The behavior data behind the audit.

Learn more ›
Funnel & UX Audit questions

Frequently asked

What is a funnel and UX audit? +
It is a systematic review of the entire path visitors take toward becoming customers, plus the user experience along the way. It maps where people drop off and diagnoses why, giving you a prioritized plan to fix the biggest leaks.
How do you find where visitors drop off? +
We combine funnel analytics, session recordings, heatmaps, and usability review to see exactly where and why people leave at each step, from landing to conversion, across desktop and mobile.
What do I get at the end? +
A clear map of your funnel with the drop-off points, a diagnosis of the causes, and a prioritized action plan ranked by impact and effort. We can also implement the fixes for you.
Why not just optimize individual pages? +
Because conversions are lost across the whole journey, not just one page. A funnel audit reveals the biggest leaks, which are often between pages or in the checkout, so you fix what actually matters most first.

Plug the leaks

We will show you where your funnel is leaking the most customers and how to recover them, free.

Get a Free Consultation (832) 422-8871