recorded in-period
recorded in-period
top revenue channel
organic results
Ceasar’s Electric: Website Build + SEO Foundation
Ceasar’s Electric had no website and no digital footprint. Every lead depended on referrals, trucks, and word of mouth — invisible to customers searching Google for an electrician, and invisible to Google itself. The goal wasn’t just to build a website. It was to create a foundation that could generate leads: something customers could act on and Google could crawl, index, and trust from day one.
We ran our six-step process — Discover, Analyze, Build, Optimize, Measure, Grow — to take Ceasar’s from zero to a fully functioning digital presence in under 30 days.
- New website built around how customers search for electrical services
- Full technical SEO foundation, schema markup, and mobile-first build
- Google Business Profile created and fully optimized
- Local citations built for NAP consistency + a review generation strategy
- GA4 and Search Console installed and verified from launch
Ceasar’s Electric launched with a complete website and local SEO foundation in under 30 days — going from zero digital presence to a fully indexed, locally optimized site ready to compete in search from day one.
Performance data (rankings, traffic, and lead volume) is actively being tracked and will be added to this case study as results come in.
Jae Stylez: Website Redesign + SEO Optimization
Jae Stylez is a Stafford-based hairstylist specializing in locs, twists, and silk presses, serving Sugar Land and greater Houston. The existing website didn't reflect the quality of the work or make it easy to book, and it wasn't structured for local search — clients looking for a loc retwist or silk press nearby weren't finding the business on Google.
A full Wix redesign built around how clients actually find and book a stylist, with an SEO foundation set from launch.
- Redesigned the Wix site around real portfolio imagery and online booking
- Mobile-first layout with a prominent "Book Online" path
- On-page SEO: service pages and metadata aligned to local search intent
- Local SEO foundation — NAP consistency and Google Business Profile alignment
- GA4 and Search Console installed and verified from launch
The redesigned website is live — a faster, mobile-first site built around booking, with a full local SEO foundation in place to compete for Stafford and Sugar Land searches.
SEO performance data (rankings, local visibility, and bookings) is actively being tracked and will be added to this case study as results come in.
CannaWize Co: An Editorial Redesign for Independent Journalism
CannaWize had evolved from a regulated e-commerce operation into an independent journalism and education platform. The redesign needed to separate reporting from commerce, establish immediate editorial credibility, and help adult readers move through a growing library of policy, research, culture, business, medical-access, review, and local content.
- Publisher-first visual system with clear story hierarchy
- Responsive navigation and article discovery for mobile readers
- Dedicated pathways for news, research, policy, culture, business, medical, reviews, and local coverage
- Prominent search, disclosures, and editorial-standard signals
- SEO-ready structure designed to support topical authority
The redesigned publication is live at CannaWize.co, with a credible editorial experience that works across desktop and mobile. The new system gives independent reporting a stronger home while preserving the search equity built during the brand's earlier growth phase.
Before the editorial repositioning, Rank Forge's founder led the brand's owned-search growth: annual gross sales increased from $87,072 to $282,907 (+225%), while Search Console recorded 293,347 impressions and 5,755 organic clicks during the tracked period. Those historical figures reflect the prior e-commerce phase, not post-redesign publishing performance.
Sources: CannaWize point-of-sale records and recorded Google Search Console analytics. The earlier baseline includes partial 2023 tracking. Results vary by market, budget, and competition.
The Luxe Lens: From Logo-Led Landing Page to Portfolio-First Experience
Each screenshot is shown at its natural aspect ratio. Select either image to open the full-resolution version.
The original homepage devoted most of its first impression to the logo. Visitors had little context about the photography style, services, or value proposition, while the portfolio and booking path competed for attention instead of guiding the next step.
- Photography-first hero that communicates the work immediately
- Clear positioning for a high-end Houston visual brand
- Expanded navigation for portfolio, services, about, and contact
- Prominent booking calls to action above the fold
- Responsive editorial layout with stronger contrast and hierarchy
The redesigned site is available as a client preview while the domain transfer is pending. It is presented here as a redesign preview, not as a production launch or a source of measured post-launch results.
Concrete Coatings Brand: Turning Organic Traffic Into Revenue
This e-commerce brand sells specialty concrete stains, sealers, and finishing products online. The site had organic traffic potential but wasn't converting it — product pages buried the "Add to Cart" button below the fold and gave visitors little context about each product. Meanwhile, dozens of content pages sat on outdated title tags and meta descriptions that limited click-through from search.
- Metadata rewritten across 30+ highest-opportunity pages to match search intent
- Keyword targeting on high-volume terms like "concrete stain" (14K/mo)
- Product template redesigned in Figma — Add to Cart above the fold with use-case badges
- 13 buyer-intent blog posts, each internally linked to relevant product pages
Metadata updates across 30+ pages drove 234 new clicks (a 6.8x average increase per page), adding over $7,000 in monthly organic revenue with zero ad spend.
Energy Drink Brand: Turning Organic Search Into the #1 Channel
This e-commerce energy drink brand needed organic search to become a real, sustainable growth channel rather than relying on paid social spend. At the start, Google Search ranked as only the brand's fourth-largest traffic source — well behind Direct and social — with no SEO content strategy in place to capture buyer-intent search traffic.
- Content built around real customer questions (fasting, ingredients, electrolytes)
- Metadata and on-page optimization across key pages, including the homepage
- Conversion-focused strategy directing organic traffic to highest-converting pages
In a single quarter, Google Search moved from the brand's fourth-largest channel to its first — without any paid search investment. That's the compounding, sustainable growth organic SEO is built to deliver.