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Paid Ads (PPC)

Ads that
pay off.

SEO builds for the long run. Paid ads get you in front of ready to buy customers today. We manage Google and Meta so every dollar works as hard as you do.

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BHReviewed by Blair Henderson, Founder · Updated July 11, 2026

Paid ads put you at the top today

Pay per click advertising, or PPC, is the fastest way to get in front of customers who are ready to buy right now. You pay only when someone clicks your ad, and you can be at the very top of Google for your best keywords within days instead of months. For a business that needs leads this week, nothing else works as quickly.

The catch is that paid ads are easy to run badly and expensive to get wrong. Google will happily spend your entire budget on clicks that never turn into customers if nobody is watching. We have seen small businesses burn through thousands of dollars targeting the wrong keywords, sending clicks to a weak page, and never tracking which ads actually brought in work. That is money lit on fire.

We run paid ads the careful way. We start with tight targeting so you only pay for the searches that matter, send those clicks to pages built to convert, and track every lead back to the ad that produced it. Then we cut what does not work and pour more into what does. The result is a campaign where you always know your cost per lead and your return, not just a bill from Google.

PPC services we specialize in

Pick the paid ads that fit your business

Local PPC

Geo-targeted Google and Local Services Ads that put nearby customers on the phone.

Explore Local PPC ›

Ecommerce PPC

Google Shopping and Meta ads built to turn ad spend into profitable store orders.

Explore Ecommerce PPC ›
What is included

Paid ads, managed end to end

SEARCH

Google Ads

Get to the top of Google for the searches your customers are typing right now.

Search and Display campaigns
Keyword and audience research
Negative keyword filtering
Smart bidding and budget control
SOCIAL

Meta Ads

Reach the right people on Facebook and Instagram with ads that fit their feed.

Facebook and Instagram ads
Audience and lookalike targeting
Retargeting past visitors
Creative that stops the scroll
CONVERT

Landing Pages

We send clicks to pages built to turn attention into calls and forms.

Dedicated landing pages
Fast, mobile first design
Clear offer and call to action
A/B tested for results
PROVE

Tracking & Reporting

Every dollar tracked back to the lead it produced, in plain english.

Conversion and call tracking
Cost per lead reporting
Monthly performance reviews
Honest recommendations
How we do it

Our paid ads process

01

Research

We find the keywords and audiences most likely to turn into paying customers for you.

02

Build

We write the ads, build the landing pages, and set up airtight tracking before a dollar is spent.

03

Launch & optimize

We go live, then tune bids, keywords, and creative against real lead data every week.

04

Scale

Once the numbers work, we carefully scale the winners to bring in more leads at the same cost.

Works well with

Pair paid ads with

SEO

Ads bring leads today, SEO lowers your cost tomorrow.

Learn more ›

Web Design

A strong site makes every ad dollar convert better.

Learn more ›

Conversion Optimization

Turn more of your paid clicks into actual sales.

Learn more ›
Comprehensive Paid Ads

Every ad channel that drives revenue, handled

Choose Rank Forge and every paid channel is covered, from Google Search and Shopping to display, retargeting, and Meta ads, all managed toward leads and sales. Explore each channel below.

Google Search Shopping & Performance Max Display Retargeting Meta Ads
Paid ads questions

Frequently asked

How much should I spend on Google Ads? +
It depends on your market and goals, but most small businesses start with a test budget we agree on together, then scale up only once the leads are proving out. We would rather start small and grow with results than gamble a big budget on day one.
Whats the difference between SEO and paid ads? +
Paid ads put you at the top instantly but stop the moment you stop paying. SEO takes longer to build but keeps working for free once it ranks. Most businesses do best running ads for quick leads while SEO builds underneath.
Do you charge a management fee on top of ad spend? +
Yes, we charge a clear, flat management fee for the work of running your campaigns, separate from what you pay Google or Meta for the clicks. We tell you both numbers upfront so there are no surprises.
Can you fix a campaign that is wasting money? +
Absolutely. A lot of our ad clients come to us after a previous campaign quietly drained their budget. We audit what is running, cut the waste, and rebuild it around leads that actually convert.

Stop wasting ad spend

Send us your current campaign or your goals and we will show you where the money is leaking and how to fix it. Free of charge.

Get My Free Ad Review