The ads built to sell products
For online stores, Google Shopping and Performance Max are the workhorses of paid advertising. Shopping ads show your product with its image, price, and store name right at the top of search, so a buyer sees exactly what they will get before they click. Performance Max extends that across Google’s entire network, using automation to find buyers wherever they are.
The power of these campaigns is also their trap. Because so much runs on automation and your product feed, they can quietly waste huge amounts of budget if the feed is weak, the structure is wrong, or the targeting is left entirely to Google. Many stores hand these campaigns over and never realize how much profit is being left on the table.
We run Shopping and Performance Max to be profitable and controlled. We optimize your product feed, which is the real engine of these campaigns, structure campaigns around your best products and margins, feed the automation the right signals, and track everything down to return on ad spend. The result is product ads that scale sales instead of just spending money.
Product campaigns tuned to scale sales profitably
Product Feed Optimization
The engine that decides how well your ads perform.
Campaign Structure
Built around your best products and margins.
Automation Control
We guide the automation instead of trusting it blindly.
Tracking & Scaling
Every dollar measured against revenue.
Our Shopping & PMax process
Audit
We review your feed, campaigns, and store to find waste and the best opportunities to scale.
Optimize feed
We clean and optimize your product feed, the single biggest lever in these campaigns.
Structure
We build campaigns around your best products and margins and feed the automation strong signals.
Scale
We optimize toward return on ad spend and scale profitably as results prove out.