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Social Media · Paid Social Advertising

Reach the
right people.

Social platforms know your customers better than any other channel. We run Facebook, Instagram, and TikTok ads that put your offer in front of the right Houston audience and turn budget into leads and sales.

Get a Free Paid Social Audit

See where your social ad budget is being wasted and how to fix it.

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Social media services
Management Paid Social Content Creation Community Mgmt Influencer
BHReviewed by Blair Henderson, Founder · Updated July 11, 2026

The best targeting in advertising, if you use it right

Paid social is unmatched at one thing: putting your business in front of exactly the right people. The platforms know who your ideal customer is, what they are interested in, and how they behave, and they let you reach them with precision that traditional advertising never could. For a small business, that is an enormous advantage, when it is used well.

Most businesses do not use it well. They boost a post, guess at the audience, and never test the creative, then conclude social ads do not work. In reality the money was wasted on the wrong audience with the wrong message. The platforms are powerful, but they punish sloppy setup and reward the advertisers who test, measure, and optimize.

We run paid social the way it is meant to be run. We build precise audiences, create scroll-stopping ads, test relentlessly, and optimize toward leads and sales, not likes. Every dollar is tracked against real business outcomes so you know exactly what your ad spend is producing and can scale what works.

What is included

Paid social built to drive real results

TARGETING

Audience Strategy

We put your ads in front of the right people.

Custom and lookalike audiences
Interest and behavior targeting
Retargeting warm audiences
Audience testing and refinement
CREATIVE

Ad Creative

Scroll-stopping ads built to convert.

Short-form video ads
Image and carousel ads
Hook and copy testing
Platform-native formats
FUNNEL

Funnel & Offers

Campaigns structured to move people to buy.

Full-funnel campaign structure
Landing page alignment
Lead forms and conversions
Offer and message testing
PROOF

Tracking & Optimization

Every dollar measured against results.

Conversion tracking and pixels
A/B testing and iteration
Cost-per-lead optimization
Clear performance reporting
How we do it

Our paid social process

01

Audit

We review your accounts, audience, and past results to find where budget is being wasted.

02

Build

We build audiences, creative, and funnels aligned to your offer and goals.

03

Test

We launch and test audiences, hooks, and creative to find the winning combinations.

04

Scale

We optimize toward cost per lead and scale the campaigns that produce the best return.

Related

Pair paid social with

Social Media Management

Organic presence that makes your ads more effective.

Learn more ›

Content Creation

The scroll-stopping creative your ads need to win.

Learn more ›

Landing Pages

High-converting pages built for your social traffic.

Learn more ›
Paid Social Advertising questions

Frequently asked

Is boosting a post the same as running ads? +
No, and it is why most businesses waste money on social. Boosting is a blunt tool with limited targeting and objectives. Real campaigns built in the ads manager give you precise audiences, proper funnels, and conversion tracking that drive far better results.
How much should I spend on social ads? +
Enough to gather data and reach your audience, which varies by market and goals. We recommend a budget based on your objectives and scale it up as we prove what works, so you are never guessing.
Which platform is best for my business? +
It depends on where your customers are and what you sell. Facebook and Instagram suit most local businesses, while TikTok can be powerful for certain audiences. We recommend based on your goals and test to confirm.
How do you measure results? +
We track conversions, not vanity metrics. With proper pixels and tracking in place, we measure cost per lead and return on ad spend so you know exactly what your budget is producing.

Put your budget to work

We will audit your social ads for free and show you how to turn your budget into more leads and sales.

Get a Free Ad Audit (832) 422-8871