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Local SEO · Local Citations & NAP

Consistent
everywhere.

Google trusts businesses it can verify. When your name, address, and phone match everywhere online, you rank higher and customers reach you faster. We build and fix the citations that back your local rankings.

Get a Free Citation Audit

Find every listing with the wrong info that is costing you rankings and calls.

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Google Business Profile Citations & NAP Review Management Local Landing Pages Map-Pack Rankings Service-Area Pages
BHReviewed by Blair Henderson, Founder · Updated July 11, 2026

Why your listings quietly make or break local rankings

A citation is any place online that mentions your business name, address, and phone number, from directories like Yelp and the Better Business Bureau to industry and local Houston sites. Google uses these listings to confirm you are a real, established business, and consistency across them is a direct ranking factor in local search.

The problem is that most businesses have a mess of listings built up over years, an old address here, a disconnected phone number there, a misspelled name somewhere else. Every mismatch makes Google a little less confident, and less confidence means lower rankings and fewer calls. Worse, wrong listings send real customers to the wrong place.

We clean up the mess and build it out. We find and fix inconsistent listings, claim the ones that matter, and add citations on the directories and Houston-area sites that actually move rankings. The payoff is a business Google trusts, ranks higher, and sends more customers to.

What is included

Listings that build trust and rankings

AUDIT

Citation Audit & Cleanup

We find every listing and fix the ones dragging you down.

Full existing-listing audit
Duplicate listing removal
NAP correction across the web
Old-address and phone cleanup
BUILD

Core Citation Building

We put you on the directories Google weighs most.

Major data aggregators
Top national directories
Google, Bing, and Apple Maps
Consistent formatting everywhere
LOCAL

Local & Niche Citations

We add the Houston and industry listings that build relevance.

Houston and Texas directories
Industry-specific listings
Chamber and association sites
Geo-relevant citation sources
PROOF

Monitoring & Reporting

We keep your listings accurate and show the impact.

Ongoing NAP monitoring
New-listing alerts
Ranking movement tracking
Clear listing reports
How we do it

Our citation building process

01

Audit

We scan the web for every listing of your business and flag every inconsistency and duplicate.

02

Clean up

We correct or remove the listings with wrong information so Google gets one clear story about your business.

03

Build

We create and claim citations on the directories and Houston sites that carry the most ranking weight.

04

Monitor

We watch for new or changed listings and keep your information consistent as your business grows.

Related

Pair citations with

Google Business Profile

Your citations back up an optimized, high-ranking profile.

Learn more ›

Map-Pack Rankings

Consistent listings are a core signal for the map pack.

Learn more ›

Local SEO

The full local strategy that ties every signal together.

Learn more ›
Local Citations & NAP questions

Frequently asked

What is NAP consistency and why does it matter? +
NAP stands for name, address, and phone number. When these match exactly everywhere your business appears online, Google trusts your data and ranks you higher in local results. Inconsistencies create doubt and push you down.
How many citations do I need? +
Quality matters more than raw count. A few dozen accurate citations on the right directories and Houston sites beat hundreds of sloppy ones. We focus on the listings that actually influence rankings for your industry.
Do citations still work in local SEO? +
Yes. While their weight has evolved, consistent citations remain a foundation of local ranking and a real trust signal for customers. Skipping them leaves easy rankings on the table.
What if my address or phone recently changed? +
That is one of the most common causes of ranking drops. We track down every outdated listing and update it so Google, and your customers, always have the right information.

Get your listings right

We will audit every listing of your business for free and show you which fixes will lift your local rankings fastest.

Get a Free Citation Audit (832) 422-8871