Blair Henderson's SEO and Digital Marketing Experience

• By Blair Henderson
• 6 min read
• Updated Oct 6, 2026

Who is behind Rank Forge

Blair Henderson is founder and lead strategist. He holds a B.S. in Kinesiology from Louisiana State University, where he was a track and field student-athlete, and an M.S. in Public Health from the University of Memphis. He is ACSM and NASM certified, with expertise in GA4, Klaviyo, and Shopify. The full background is on the about page and on LinkedIn.

Operator experience

• Elite Training Services: a Houston fitness and online-coaching business Blair founded and grew to 80+ clients and an audience of more than 90,000 followers through branding, social, and retention. It was profiled by CanvasRebel.
• CannaWize Co: an e-commerce brand where Blair personally drove over $750K in revenue through technical SEO, Klaviyo email flows, and conversion optimization, including rebuilding strategy from scratch to recover revenue through a major industry disruption.

E-commerce growth

Work in this area covers technical SEO, lifecycle email on Shopify and Klaviyo, and conversion rate optimization. For an example of the SEO result, see the CannaWize Co case study: search impressions up 143% and organic clicks up 99% in the 3 months after an editorial redesign, compared with the 3 months prior. Related services: SEO for e-commerce brands and e-commerce marketing.

Local business marketing

Rank Forge builds websites and local search foundations for service businesses and local brands. Projects on this site include:

• Ceasar's Electric: a website and local foundation built in under 30 days for an electrician that relied on referrals.
• Bayou Fork Kitchen: a full website build with Google Business Profile setup and optimization for a Southwest Houston restaurant.
• Jae Stylez: a Wix site rebuilt around local search and booking for a Stafford, TX loctician and natural hair stylist.
• The Luxe Lens: a portfolio-first redesign for a Houston photographer.
• Washington Lawn Care & Service: a site built to collect estimates in Lake Charles.
• P'Wayz Happy Binz: a local service business launched with a full site and booking path.
• Kreme Cruiser: a site built around checking event-date availability.

Where results are still being measured, the case studies say so rather than publish early numbers. Browse the portfolio for all projects.

Agency and project management experience

Blair has also run multi-channel campaigns as a project manager coordinating SEO, development, design, and paid-media teams. His expertise covers SEO and technical SEO, GA4 and Google Search Console, local SEO and Google Business Profile, conversion rate optimization, and lifecycle email marketing.

What this means for your project

• The person who audits your business is the person who does the work.
• Pricing is published, terms are three months minimum, and you own your accounts. See our process.
• Results are measured in calls and customers. Read client reviews and pricing.

In the press: Blair was featured in Voyage Houston, September 2026.

Frequently Asked Questions

Who runs Rank Forge Marketing?

Founder and lead strategist Blair Henderson, who does the work directly, start to finish.

What experience does Blair Henderson have in SEO?

He has driven over $750K in e-commerce revenue through technical SEO, Klaviyo email flows, and conversion optimization at CannaWize Co, and has run multi-channel campaigns as a project manager.

Does Rank Forge only work with e-commerce brands?

No. Most projects shown on this site are local service and small businesses, including an electrician, a restaurant, a stylist, a photographer, and a lawn care company.

Where can I see past work?

On the portfolio page and the individual case studies. Projects still being measured say so instead of publishing early numbers.