Editorial UX & Technical SEO Redesign

CannaWize is an independent journalism publication. The existing site buried its reporting behind a generic template that gave search engines and readers no clear path into its best work.

We rebuilt the site around an editorial redesign with publisher-first navigation, clear topic pathways, disclosure signals, and an owned-search technical foundation, so the reporting itself could rank and get read.

Results

Measured over the 3 months after launch versus the 3 months prior.

• Search impressions up 143%, from 219K to 532K.
• Organic clicks up 99%, from 4.67K to 9.29K.
• Publisher-first navigation and topic pathways.
• Owned-search technical foundation built to last.

The result is a site readers actually want to browse, and one Google trusts enough to send more of them. That combination is what turned a redesign into compounding organic growth.