What Needed to Change
CannaWize needed to separate reporting from commerce, establish editorial credibility immediately, and help readers navigate a growing library of policy, research, culture, medical, review, and local coverage.
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Independent Media · Editorial Design and Owned Search
CannaWize Co: an Editorial System for Independent Journalism
A regulated e-commerce brand evolved into an independent publication with clearer editorial hierarchy, topical navigation, disclosures, and search-ready structure.
What Rank Forge Changed
- Created a publisher-first visual and navigation system
- Built responsive pathways for each editorial desk
- Made search, disclosures, and editorial-standard signals prominent
- Preserved the owned-search foundation developed during the earlier e-commerce phase
1The homepage reads as a publication first, with topical desks and current reporting given priority.
2Mobile pathways preserve discovery without collapsing the experience into a generic article feed.
Decision Ledger
The Choices Behind the Finished Experience.
01
Separate Journalism From Commerce
Editorial hierarchy, standards, and disclosures establish the new purpose immediately.
02
Design for a Growing Archive
Topic pathways allow the publication to expand without relying on one long feed.
03
Keep Historical Proof Honest
Earlier commerce outcomes remain clearly separated from post-redesign publishing performance.
Outcome and Evidence
A Credible Editorial Home With Historical Results Kept in Context.
The live redesign gives independent reporting a credible home across desktop and mobile. Historical sales and search figures belong to the prior e-commerce phase and are not presented as post-redesign publishing performance.
CannaWize point-of-sale records, recorded Google Search Console analytics, and live-site captures. Earlier baseline includes partial 2023 tracking.- Earlier annual sales
- $87,072 → $282,907
- Earlier growth
- +225%
- Search impressions
- 293,347
- Organic clicks
- 5,755