What Needed to Change
The existing site did not reflect the quality of the work, make booking easy, or give nearby clients clear pages for locs, twists, and silk presses.
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Hair Salon · Website Redesign and Local SEO
Jae Stylez: Rebuilding a Salon Website Around Booking
A Stafford hairstylist's Wix site was reorganized around real portfolio work, service intent, mobile booking, and local visibility.
What Rank Forge Changed
- Rebuilt the Wix experience around portfolio imagery and online booking
- Aligned service pages and metadata with Stafford and Sugar Land search intent
- Added GA4, Search Console, NAP consistency, and Google Business Profile alignment
Evidence Standard
No Project Image Is Shown Without a Verified Client Capture.
The work is documented through the project scope, implementation decisions, and measurement setup. Visual assets can be added when an approved live capture is available.
Decision Ledger
The Choices Behind the Finished Experience.
01
Make the Portfolio Useful
Real work supports trust while service labels explain what a visitor can book.
02
Design for Mobile Booking
The path from service interest to appointment is kept short on the device clients use most.
03
Build a Local Measurement Base
GA4, Search Console, NAP, and Business Profile alignment create a reliable starting point.
Outcome and Evidence
A Clearer Booking Path With a Complete Local-Search Foundation.
The redesigned site is live with clearer service pathways and mobile booking. Rankings, local visibility, and booking performance are being tracked before outcome claims are added.
Live-site review and project delivery records. No post-launch performance claim is made yet.- Primary action
- Book online
- Build approach
- Mobile first
- Measurement
- GA4 + Search Console