Rank Forge MarketingPaid Ads
Ads That Pay Off
SEO builds for the long run. Paid ads get you in front of ready-to-buy customers today. We manage Google and Meta so every dollar works as hard as you do, since a poorly managed account can burn through budget on clicks that never had any intention of buying.
Search and shopping campaigns built around qualified inquiries, with tracking that can tell lead quality apart from lead volume.
How Paid Ads Actually Work
Paid advertising is simple in concept: you pay for placement instead of earning it over time. Google Ads mostly means paying for a spot at the top of search results for terms you choose, charged per click. Meta Ads (Facebook and Instagram) work differently, you pay to show up in front of people based on their interests, behavior, or the fact that they already visited your site, whether or not they are searching for you right now.
The two are not competitors, they are complements. Google catches demand that already exists. Meta creates and captures demand before someone starts searching. Most businesses get the best return running both together rather than picking just one.
What We Provide
Paid ads, managed end to end: research, build, launch, and scale.
Google
Ads
Search and display campaigns, keyword research, negative keyword filtering, smart bidding.
Landing Pages & Tracking
Ads are only as good as where they send people. We build the landing pages and tracking that turn clicks into customers.
- Dedicated, mobile-first landing pages.
- A/B tested offers and calls to action.
- Conversion and call tracking.
- Monthly performance reviews with honest recommendations.
- Cost-per-lead tracking, not just clicks or impressions.
- Ad accounts that stay in your name, under your control.
Ads Working Alongside SEO
Ads and SEO solve different timing problems: ads fill the gap while organic rankings build, and Local SEO and map pack visibility keep bringing leads long after you dial back ad spend. Running both together, with a fast landing page behind each, is how most of our clients get the best combination of speed and long-term cost.
What are paid ads and how do they work?
Paid ads are placements you pay for directly, like Google Search ads or Facebook and Instagram ads, that put your business in front of people actively searching or matching your target audience, instead of waiting for organic rankings to build.
How fast can paid ads start bringing leads?
Campaigns can go live within days, though we spend the first weeks tuning targeting and tracking before scaling spend.
What is the minimum ad budget?
It depends on your market and goals. We will tell you a realistic number for your industry in your free proposal.
Do you manage Google and Meta both?
Yes, we manage both platforms and recommend the right mix based on where your customers actually are.
What's the difference between Google Ads and Meta Ads?
Google Ads catches people actively searching for what you offer right now. Meta Ads (Facebook and Instagram) reach people based on interests and behavior before they start searching, which works well for awareness and retargeting.
How do you measure if paid ads are actually working?
Call tracking, form tracking, and conversion tracking tied to actual leads and sales, not just clicks or impressions, so you know your real cost per lead.
Do you require a long-term contract for paid ads?
No. We work in three-month minimums, and the ad account itself always stays in your name and under your control.
Rank Forge Marketing