Criminal defense marketing that turns urgent searches into booked calls
Criminal defense is high-urgency, high-stakes demand. When someone is arrested or gets a DWI, they, or a frantic family member, search for a defense attorney immediately, often in the middle of the night. They call one of the first firms that looks credible and answers. Criminal defense marketing is the work of making sure that firm is yours at that exact moment.
Houston defense searches split by charge type, each searched and valued differently: DWI, drug possession and trafficking, assault, theft, and federal cases. We build the local rankings, Google Ads, and after-hours review presence that put your firm in front of the specific charges you want to defend, around the clock.
We have watched strong defense attorneys lose calls to firms with better rankings and reviews, or waste budget on generic legal directories. We fix that. Every dollar we manage is aimed at booked calls you own, and we report in calls and signed cases, not clicks, so you always know what is working.
Everything a defense firm needs to book more calls
Local SEO & Map Pack
Show up in the top three when someone searches for a defense lawyer near them.
Google Ads & PPC
Capture the high-urgency arrest and DWI searches that convert on the first call.
Website Built to Convert
A credible, reassuring site that makes calling now the obvious next step.
Reviews & Reputation
The 5-star reviews that win the call when someone is scared and deciding fast.
The problems we hear from defense firm owners
Missing the after-hours arrest calls
Arrests happen at every hour. We build after-hours ad schedules and Google Ads so you capture the late-night calls competitors sleep through.
Outranked on high-value charges
The established firms dominate DWI and drug terms. We build durable organic SEO around your charge types so you compete on results, not just budget.
Paying for shared intake leads
Lead services resell the same defendant to multiple firms. We build local SEO assets you own so calls come straight to you.
Losing the click to more reviews
A scared client picks the firm that looks proven. Our review management keeps 5-star ratings coming in.
Services that move the needle for defense firms
SEO
Rank for the high-intent searches your customers actually type.
Learn more ›Paid Ads (PPC)
Google and Meta ads that reach ready to buy customers today.
Learn more ›Review Management
Build the steady 5-star reputation that wins the click and the call.
Learn more ›Content Marketing
Content that answers real questions and pulls in organic traffic.
Learn more ›