Built by an operator, not an agency suit

Rank Forge is led by founder Blair Henderson, who came to marketing the long way around. Before the SEO audits and e-commerce dashboards, Blair was a track and field student-athlete at Louisiana State University, where he earned a B.S. in Kinesiology while balancing athletics with building his first business. He went on to complete an M.S. in Public Health at the University of Memphis. That athlete's discipline, showing up and measuring everything and improving a little every day, is exactly how he approaches a client's growth.

He is also an operator who has built companies from zero. Blair founded and scaled Elite Training Services, a Houston fitness and online-coaching business he grew to 80+ clients and an audience of more than 90,000 followers through branding, social, and retention. That work was later profiled by CanvasRebel. He then founded CannaWize Co, an e-commerce brand where he personally drove over $750K in revenue through technical SEO, Klaviyo email flows, and conversion optimization, including rebuilding strategy from scratch to recover revenue through a major industry disruption.

Today Blair pairs that hands-on operator experience with deep digital-marketing expertise: SEO and technical SEO, GA4 and Google Search Console, local SEO and Google Business Profile, conversion rate optimization, and lifecycle email marketing on Shopify and Klaviyo. He has also run multi-channel campaigns as a project manager coordinating SEO, development, design, and paid-media teams. He knows what it feels like to sweat a budget and count on every single lead. It is why Rank Forge treats your marketing the same way he treats his own.

"If you run a small business, you already work hard enough. You should not have to become a marketing expert to get found online. That is my job."

As featured in Voyage Houston, September 2026: "Good SEO and a well-built website work quietly in the background to bring in people who are already searching for what you offer."